PORTFOLIO
PORTFOLIO
MACALL YACOBUCCI
UX/UI Designer
CASE STUDIES
GARDEN GOODS: A TRADING APP
Team: Macall, Jeremy, Christian
Goal: Develop an app user-centered & designed to address a community need: reducing waste & ‘expanding’ gardens by providing a platform where local backyard gardeners can trade/sell/purchase surplus homegrown goods.
Role: UX researcher, user persona, interviewing & surveying, ideation, user flow creation, journey map, SWOT analysis, sketching, wireframing, prototyping, usability testing, content edits, iteration, Google Slides presentation.
Timeline: 6 weeks
Tools: Figma, FigJam, Trello, Google Suite
TOSA: A REDESIGN
Team: Macall, Adriana, Jeremy, Kevin
Goal: Redesign the non-profit TOSA’s website, which helps recently incarcerated individuals rebuild their lives. Their website is confusing, overwhelming and fails to effectively communicate the impact of donor contributions or eligibility. Check out how we made that journey more accessible and intuitive through thoughtful design.
Role: User research, ideation , user flow creation, journey map, sketching, wireframing, prototyping, A/B testing, usability testing, eligibility quiz development, branding & color scheme design, content creation edits, interactive elements, iteration, Google Slides.
Timeline: 6 weeks
Tools: Figma, FigJam, Trello, Google Suite
LOCAL: A TRAVEL APP
Goal: Independently crafted the design for LOCAL, an app envisioned to bring people together by connecting locals & busy professionals, simplifying research & timely bookings through an engaging, intuitive user experience.
Role: Identify the problem, conduct market research, user persona, problem statement, develop a hypothesis, user interviews, user flows, sketches, create information architecture, design low-fidelity wireframes, test low-fidelity wireframes, iterate based on feedback, develop mid-fidelity wireframes, conduct user interviews, design high-fidelity wireframes, create interactive prototypes, conduct usability testing, collect user feedback, iterate and refine designs, finalize high-fidelity designs, ensure accessibility standards, Google Slides presentation.
Timeline: 10 Weeks
Tools: Figma, FigJam, Google Suite
